David & Hazel Smith
Kruse was great, it told us lots of interesting facts we wouldn't have known about More »
Robert & Catherine
Port Macquarie, Australia
"We thoroughly enjoyed the history, culture & stories of the ancestors"
It really did enhance our enjoyment of NZ and was better than 10 guidebooks.
In 1996, Jonathan Kruse had an idea to revolutionise self-drive travel. His passion for driving his classic car and exploring every road riding his motorbike, led him to want to share all that this wonderful country has to offer to the traveller, without having to open a guide book.
His idea was to develop a ‘magic box’ that could utilise GPS satellite technology and automatically play audio commentaries at specific points of interest.
Over the next 4 years, he embarked on an exciting journey, researching and recording all of the content for what was to become the Kruse Audio Guide.
By late 1999, the value of the Kruse Audio Guide was being rapidly embraced by the tourism industry both in New Zealand and internationally. As well as tour coach companies, campervan and rental car operators and Tranz Rail in New Zealand, North American tourism operators including Canada's VIA Rail and a raft of sightseeing tour companies in the cities of Halifax, Denver, Seattle, Vancouver and Savannah were using the Kruse technology.
By 2009, the self-drive visitor to New Zealand was looking for a more complete experience. To meet this requirement, we developed the Kruse GPS Travel Guide; a successful integration of our existing Kruse audio commentary content, GPS navigation and a complete source of relevant information for self-drive travellers to make informed choices on where they would like to go, where to stop and eat, what to see, do and experience.
Our goal has always been to provide you, the visitor who has chosen to independently explore New Zealand by rental car, motor-home and campervan, with a truly memorable experience of your time here.